Where Psychology Meets Marketing
Originally from New York and now based in London, I blend my background in Psychology with research and cutting-edge AI technology to create marketing strategies that truly connect with people.
I specialise in building tool-using AI agents that automate complex marketing workflows. My unique perspective allows me to bridge the gap between consumer psychology, brand communication, and artificial intelligence.
Whether developing autonomous AI systems with Flowise, analysing consumer motivations with SPSS, or crafting compelling brand narratives, I'm driven by curiosity about the "why" behind our choices and how technology can enhance human connection.
Building autonomous agents with Flowise that integrate multiple APIs for complex workflow automation.
Implementing ChatGPT API with SendGrid and HubSpot for intelligent marketing automation.
Crafting sophisticated prompts for optimal AI performance and natural conversational flows.
Uncovering emotional, environmental, and cognitive drivers behind purchasing decisions using SPSS.
Creating authentic brand identities that resonate with target audiences on a psychological level.
Developing data-driven strategies with Google Analytics and Meta Business Suite for meaningful engagement.
Explored psychological links between stress and impulsive spending among university students using semi-structured interviews. Identified three key themes including emotional self-regulation patterns and social media triggers, providing insights for targeted wellbeing interventions.
Investigated predictive relationships between neuroticism, psychopathy, stress, and sleep latency using advanced statistical methods. Found neuroticism significantly predicted longer sleep latency (p < .001), contributing to sleep health understanding.
Examined how colour psychology and cultural perceptions influence buying decisions across diverse participants. Revealed meaningful cultural trends in aesthetic preferences, with bold colours accounting for 48% of variance across nationalities.
Built autonomous tool-using marketing agents with Flowise that integrate SendGrid and HubSpot APIs. These agents handle complex marketing workflows, from email automation to CRM operations, achieving 95% user satisfaction.
Designed and developed my portfolio and e-commerce platforms showcasing both technical skills and creative vision. Features responsive design, modern UI/UX, and seamless user experience.
Developed 3 marketing agents using GPT-4 for Sensational-AI, automating content generation and lead scoring. Achieved 35% reduction in cost-per-lead and 40% improvement in campaign efficiency.
I thrive in new environments and embrace every opportunity to learn. Whether you're looking to implement marketing solutions powered by technology, explore the intersection of psychology and marketing, or collaborate on innovative projects, I'd love to hear from you.