Talent Sourcing & Management
Finding the right creators and brand partners, then running the relationship end to end: briefing, contracting, content approvals and performance feedback that keep partnerships delivering past the first post.
MARKETING, MEDIA AND THE SYSTEMS THAT RUN THEM.
I BUILD DIGITAL EXPERIENCES
AND GROW BRANDS.
MY WORK SITS BETWEEN PRODUCT AND PERFORMANCE: WEBSITES, TOOLS, PAID MEDIA, AND EVERYTHING THAT CONNECTS THEM.
ABOUT ME
TECHNICAL DEPTH. COMMERCIAL INSTINCT. ONE JOINED-UP VIEW.
I grew up in New York and now work across New York and London. I started in software development and moved into marketing, where the product and the consumer finally met.
That combination shapes how I lead: I understand what needs to be built, how it should reach people and what commercial success should look like.
Today I work across campaign strategy, paid media, creator partnerships, production, research, development and AI-enabled operations. Different disciplines, one joined-up view of how brands earn attention and grow.
WHAT I DO.
Paid Social
Planning, building and optimising full-funnel social campaigns. Creative testing, budget pacing and reporting that ties spend to revenue rather than vanity metrics.
Paid Search
Building and managing search campaigns around real purchase intent. Clean account structures, sharp keyword strategy and bidding that protects profitability.
SEO / GEO
Visibility where people actually look: search engines and AI answers. I audit how a brand shows up in both, then close the gaps keeping it invisible.
Research & Development
Designing and developing websites, AI tools and internal products, from concept to live.
AI Augmentation
Integrating AI across business operations: custom chatbots, autonomous agents and automated reporting that reduce manual work and increase capacity.
WHAT DOES YOUR BRAND
NEED NEXT?
Have a product to build, a campaign to improve or an ambitious problem that sits somewhere between the two? Let’s talk.
REFERENCES FROM ACROSS LONDON AND NEW YORK ARE AVAILABLE ON REQUEST.