Marketing · Psychology · Strategy
Blending marketing, psychology, and creative strategy to build campaigns that genuinely connect with people.
Discover My WorkAbout
Originally from New York and now based in London, I’m a marketing professional with a background in Psychology and Marketing. Studying both gave me a deep understanding of consumer behaviour, and it’s that foundation that shapes how I approach everything I do today.
I’m equally comfortable digging into data as I am crafting brand narratives or building AI agents that automate complex marketing workflows. I believe the strongest work sits at the intersection of creativity and evidence. Human insight paired with real data, strategy informed by how people actually think and feel.
What I Do
Building autonomous agents with Flowise that integrate multiple APIs for complex workflow automation. Function calling with ChatGPT API, SendGrid, and HubSpot.
Uncovering emotional, environmental, and cognitive drivers behind purchasing decisions using SPSS and qualitative research methods.
Creating authentic brand identities that resonate with target audiences on a psychological level. From strategy to visual identity.
Driving growth through SEO optimisation, customer acquisition, and data-driven campaigns. Using AI agents to deliver automated weekly insights and audience reports.
Crafting sophisticated prompts for optimal AI performance and natural conversational flows in marketing applications.
Designing intelligent workflows that handle email automation, CRM operations, content generation, and lead scoring at scale.
Identifying and engaging with creators and brand partners using Modash and outreach tools to build authentic collaborations.
Managing customer relationships and pipelines through HubSpot, automating touchpoints and nurture sequences to drive retention and growth.
Research Project
AFIA, meaning “Born on Friday” in Ghanaian Twi, is a fashion project rooted in African textile heritage. The capsule collection explores textiles from across the continent and reimagines them through contemporary luxury swimwear, ready-to-wear, and sleepwear.
Investigating the cultural significance, production methods, and contemporary applications of traditional African textiles across the diaspora.
Translating research into a capsule collection that bridges heritage craft and contemporary luxury.
Journal
A space for sharing what I'm working on, thinking about, and learning along the way. Posts coming soon.
Updates on projects, process, and the things I'm exploring at the intersection of marketing, psychology, and creativity.
Academic
Explored psychological links between stress and impulsive spending among university students using semi-structured interviews. Identified three key themes including emotional self-regulation patterns and social media triggers.
Investigated predictive relationships between neuroticism, psychopathy, stress, and sleep latency. Found neuroticism significantly predicted longer sleep latency (p < .001).
Examined how colour psychology and cultural perceptions influence buying decisions. Bold colours accounted for 48% of variance across nationalities.
Technical
Get in Touch
Whether you're looking to explore the intersection of psychology and marketing, collaborate on creative strategy, or work together on something new.